Name
Title
Company
Address

Dear [name]:

It bothers me to lose a good customer; that’s what compelled me to write.

Not long ago, you decided to discontinue purchasing supplies from [your company name]. I’d personally like to ask you to reconsider your decision.

First, let me share what we hear from customers like you who switched to another supplier - and have now switched back to [your company name]. Many tell us they were simply not getting the same good service they got with [your company name], nor did they get the savings they expected.

Here’s another real difference. With the [your company name] Annual Supplies Agreement, you enjoy the convenience of automatic shipping, which means you’ll never again run short of critical copier toner and fax supplies. You’ll benefit from a substantial savings on the cost of supplies and your prices are protected for a full year. Even if a manufacturer increases our price, your price won’t be affected.  

Finally, the enclosed savings coupon is yours to use as you please. Simply call us at [your telephone number] by December 30th, 2004, and order any supply items you need. We look forward to serving you again and earning your supply business.

Sincerely,

[your name]
[your title]

Enclosure: Savings Coupon
Valid through December 30, 2004

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