Toner
Pirate Alert Letter to Customers
Dear [insert your
customer's name]:
An alarming situation has come
to my attention.
Yesterday a friend of mine - a
local businessman - told me about a "great deal" he
had just gotten on copier toner. It seems his office
manager bought the toner from a caller who said the toner
price was "going up soon" but there were still
"a few cases left at the old price," the "old
price" being $649.50. Unfortunately, the reality is
that this toner has a current retail price of $479.40.
On top of that, the caller's case included "two bottles
of toner with two more added for free," when the case should
include 6 bottles of toner.
This is not a new story. I'm sorry to say that
"toner pirates" have been operating in this area for
many years. Lately; though, it appears the calls have
increased and when I hear a story like this, I feel an
obligation to make our customers aware of what could happen in
any company doing business today.
There have been actual
cases where the toner delivered was generic toner even though
it arrived in [insert manufacturer name] containers.
Upon inspection of this toner, [insert the manufacturer
name]
concluded that it did not meet their specifications and could
have seriously damaged the copier. This reality can be
harsh to an unsuspecting customer.
How can you make sure this doesn't happen to you?
1. Make all of your
employees aware of the possibility of getting a phone call
from someone pretending to be "your local supplier."
2. Tell your employees to
ask for a local phone number and to verify the phone number
(if a number is given) by calling back.
3. Never place a supply
order with someone over the phone unless you are sure who the
caller is.
4. Know the names of your
current suppliers and circulate these names and phone numbers
within your organization.
Knowledge is power and by keeping our customers informed, we
hope to prevent the possibility of anyone else being bilked out of hundreds of dollars by fraudulent
telemarketers.
If you doubt the authenticity of someone calling and claiming
to be from [insert your company name] or
"your local warehouse," call our Supply Department
at [insert your phone number].
Sincerely,
[insert your name]
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