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  Ann Barr's Weekly Sales Tips - Issue 265


Copyright © Ann Barr 2005



Does Your Advertising Reach the Right People?

     Ann Barr's Weekly Sales Tips is a subscription based e-digest (newsletter), and features articles on effective marketing and increasing telephone sales.

   Many of our subscribers come to us from our extensive online promotions through industry web sites, as well as consistent off-line advertising with Industry publications. 

You'll find the Weekly Sales Tips reader loyal and highly motivated to the right offer.

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Constant Contact e-mail marketing solution

Email Marketing Made Easy

FREE 60-Day Trial


Does Your Email Stand Out from the Crowd?

E-mail marketing and E-newsletter marketing is the most targeted form of advertising on the planet.

Are you targeting your market and using E-mail and E-newsletters to create profits?  If not, you can start today.  It's not hard at all.

From
How to Win The Sale and Keep The Customer

Ten years ago, if someone had told me that in the year 2004, I would be able to use a low-cost marketing technique that would yield an immediate 5%, 10% and even a 30% response rate, I would not have believed it.

But it’s true.

How to Begin

If you haven’t already, begin asking your customers for their e-mail address and PERMISSION to send them "Advance Notice" of new products and "Monthly Specials."

When you talk to new prospects, ask permission to put their name and e-mail address in your personal database so you can notify them immediately when you have special offers.

The Good News

When e-mail marketing is used the right way, the benefits are astonishing.

1.) QUICK to send THOUSANDS of e-mails. As opposed to direct-mail marketing, you can send thousands of e-mails in minutes.

2.) INSTANT results. Minutes after sending your marketing e-mails, you can start seeing responses and getting orders.

3.) HIGH RESPONSE RATES. If your e-mail message is well written and sent to the right people at the right time, it is not unusual to see 5%, 10% and even 30% response rates.

4.) LOW COST. No printing or supplies cost, no postage, no time spent folding, stuffing, sealing and stamping direct- mail letters.

FACT: Jupiter Communications reports that e-mail marketing will become a $7.3 BILLION business by 2005.

FACT: E-mail volume has already eclipsed postal mail.

There are basically two types of e-mail marketing:

1.) Unsolicited bulk e-mail, and

2.) Opt-in (permission) direct e-mail

WARNING

Unsolicited bulk e-mail can get you into a LOT of trouble. What kind of trouble?

  • When you send marketing e-mails to prospects or customers WITHOUT getting their permission first, you risk losing that customer forever.
  • Many Internet service providers will discontinue your account when they get complaints from angry recipients of your unsolicited e-mail.
  • Anti-Spam regulation in the U.S. is now in effect and being enforced.

 One Secret to Know Before You Start

     If your FIRST paragraph does not immediately convey a benefit to the recipient of your e-mail, your message will be deleted.

You can get more information from an Internet Guru who has made millions with Email marketing.


Thanks for subscribing to Weekly Sales Tips!

       I'll see you next week!

Ann Barr