Contents:  102 Tips for Profitable Telephone & Direct Mail Marketing E-book

 



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BOOK  REVIEWS


"Yesterday I ordered and received 102 Tips for Profitable Telephone and Direct Mail Marketing.  WOW!  Very powerful - and I have only read half the book !"


Janice Jensen, 
The Training Network, Edmonton, Alberta Canada


 

     "I couldn’t keep these tips to myself. I feel like this is a treasure of information I need to share. I shared them here in our corporate office with the sales force (Domestic, International and Wholesale). Marketing Dept., Will Call Customer Service and our Receptionist. Anyone who has to deal with the customer should know how to speak to the customer and your tips do just that."

Maria Gallegos 
ACM Technologies,
Corona, California

 


     "We would like to thank you for your valuable sales tips. We have applied most of the tips and have increased our sales."

Mehmet Kahya, Burcelik Valve Co., Instanbul, Turkey


    "Thank you for your valuable tips on selling. Most times we are so busy just being busy that you do not take time to focus and your tips seem to just be that focus. PS – your sales training is a winner. Thanks a million."

Johann Kruger, Computer Imaging Supplies 
Pretoria, South Africa

 

102 Tips for Profitable Telephone & Direct Mail Marketing includes 132 pages and 15 chapters of two years' worth of Weekly Sales Tips.  You will find instantly usable tips and strategies to increase your sales and profits.

Book Reviews
               

Chapter 1 – Cold Calling

3 Tips to Change the Way you Feel About Cold Calling 

How to Make Cold Calling Easier

How to Get Less Rejection 

 
Chapter 2 – Opening Statements

Attention-Getting Opening Statements  
Don’t Be the First to Mention Price  
What NOT to Say on the First Call  
Making a Good First Impression  
Perception Affects Action   
How to be Unforgettable 
Words NOT to Use   
Your Elevator Statement   


Chapter 3 – Product Knowledge


Product Knowledge Power 
Connecting With Customers  

Chapter 4 – Marketing Tips and Strategies

Are You Losing Marketing Opportunities? 
Special Programs Increase Market Share
One Ordinary Word Influences Behavior  
One-Minute Marketing 
Increase Sales with Fax Marketing 
Get Them in The Door Marketing 
How to Make Your Product Irresistible  
Relationship Marketing 
The Power of You 
Creative Marketing Can Boost Sales
Unforgettable Marketing


Chapter 5 – Direct-Mail Marketing


Marketing That Works For You While You Sleep 
Direct Mail Top Six 
Proven History of Success 
Affordable Marketing  

3 Ways to Get Prospects to Read What You Send 
Follow the Leaders 
How to Get Them to Buy Now 

Turn Old Leads into New Sales  
Non-Traditional Advertising 
Substitute You for Me  

Chapter 6 – Attitude


Positive Actions Begin with Positive Words  
The Sentence That Lost a Sale 

Chapter 7 – Increasing Sales


Secrets of Success: Profile of a Sales Star  
8 Words to Increase Sales 

How to Listen Your Way to a Sale 
Recognizing Buying Signals 

Increase Orders During Inbound Calls 
Get More Orders by Being Specific 
10 Ways to Ask for The Order  
A Sales Champion’s Six Daily Habits  
Find New Customers Without Cold Calling 
3 Reasons to Love Trial Closes  
Two Little Words Make a Big Difference 

Chapter 8 – Sales Tips and Strategies


Five Keys to Negotiating  
Are You Attracting Price Shoppers?  
What’s Stopping Them From Buying? 
The High G
ain Question  
Automatic Shipments  
Getting Their Attention and Interest  
Make it Easy for Customers to Buy  
When are Your Benefits Better than Anyone Else’s?   
Tips From Field Reps  
Avoid Sales-Killer Phrases   
Help Them to Feel the Pain  
Phone Fear 
Make Life Easier For Your Customers 
Risky Combinations   
Winning With Specificity and Perseverance  
The Top Six Sales Objectives   
7 Habits of Highly Successful Sales People  
Change Customers’ Ordering Habits   
Getting the Best Information   
Why Customers Stop Buying  
Earning the Right to Ask for The Order   
Getting Past the Gate Keeper   
7 Reasons Why Prospects Don’t Buy   

Chapter 9 – Handling Objections


Price Objections  
When Your Competitor’s Price is Lower  

Cushion Statements  
Frequently-heard Objections   
Turn Objections Into Benefits   

The Just Send Your Catalog Objection  
The We Buy From One Source Objection  

The Objection Nobody Talks About   
What is Their Real Objection?  
Do They Mean What They Say?  
Responding to Unexpected Objections  
Uncovering the Hidden Objection  

Chapter 10 – Customer Service


Do Customers Care How Much You Know?   
An Unexpected Increase in Sales 
The Complaint That Takes You By Surprise 
How to Love Complaining Customers 
Two Words Calm Irate Customers 

Chapter 11 – Customer Retention

Keeping Customers for Life 
Creating Customer Loyalty  
Why Buyers Buy  
Smart Use of Power Words  
A Fragile Resource Worth Preserving 

Chapter 12 – Selling Against the Competition


Three Trouble Signs 
Differentiate Yourself  
Benefits of Knowing the Competition  

Chapter 13 – Your Most Powerful Sales Tool


Testimonials Help You Sell 
The Sales Tool That is Yours if You Ask  

Chapter 14 – Voice Mail Tips

Voice Mail: Good or Bad?   
Getting Your Message Past a Roadblock   
Create Interest with Your Voice Mail Message  

Chapter 15 – Time Management

Time Management Secrets 
The $10,000 Phone Call 

 

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